Background
When the inventors of the LeashAnchor, a small spike that pet owners use to secure their pets, needed a sales & marketing tool, they relied on us to create a powerful funnel to drive sales. We built their sales funnel around a highlight video and landing page combination, then used paid advertising to drive traffic to the page.
Design Goal
The primary design goal of this page was to convert visitors into customers by driving traffic through to Amazon.com where the LeashAnchors were sold. The site was designed as a long vertical-scroll landing page which was broken into distinct sections. Each section corresponded to a specific phase of the customer journey.
Below is an illustration showing how I accommodated each phase of the user journey and the purpose for each design element.
