Background
AIMPro was a joint venture between AOL and WebEx which combined the instant communication features of AOL’s AIM network with the real-time collaboration features of WebEx. Aimed at the Enterprise, this desktop client allowed corporate employees to communicate and collaborate in real-time over the AIM network.
Here’s an example of the visual language I created for WebEx’s joint project with AOL.
Brand Exploration & Definition
Given that AIMPro was a jointly devloped product it was deemed important to create a new brand that combined the chat bubble of AOL and the blue/green ball of WebEx. Below are a few samples of the exploration into a joint brand mark.